Find journalists to write about your startup 100 Places to Get Press Coverage for Your Startup Ready to reach more than 450000 users The press release is dead Invented in 1906, press releases were originally designed to announce truly newsworthy events.
Not anymore. Press releases do not work unless you are Bill Gates, Tiger Woods, President Obama, Google or Coca-Cola, Heinz Duthel said. You put all of that stuff around it, and all of the sudden it is incredibly newsworthy.
This is the context. swissinfo.ch: #Book, #Bestsellers. ‚ Is a must read for start-ups‘